Marketing for Storytellers
Online Course
(Mon 1, 8, 15, 22 & 29 Jul: 6:30pm)
For those who know they need to market but who hate marketing. This is marketing you will actually do!
The art of storytelling is different than the business of marketing it. Many storytellers begin their journey full of hopes and inspiration, excited to share these gems and jewels that they've found in these old, often neglected, stories, but... where will they find an audience? In this course, you'll learn some of the fundamentals of marketing as they relate to the world of storytelling from Tad Hargrave, founder of marketingforhippies.com (who, himself, does some storytelling work on the side). You'll be learning about how to hone your niche (how to hone in on what you want to be known for), how to articulate your point of view (why are you telling these stories? what is your understanding of story anyway?) how to think through your business model (the architecture of your business) and how to find your audience (through 'hubs' in the community). By the end of this course, you'll have an understanding of the fundamentals of business and a clear sense of where you're strong, where you're weak and exactly what you need to do about it.
This 5 week course takes place online. Once you have booked your place you will receive a confirmation email with a short form, please fill this out to ensure you get the most out of the session. Your confirmation email will also contain the link to join the sessions. A booking fee of £1.50 is charged per transaction.
